Out-of-home (OOH) or outdoor advertising is a rapidly growing industry, with global revenues projected to reach $38 billion by 2024. OOH, companies specialize in providing advertising solutions that reach people outside of their homes, such as billboards, transit advertising, and digital displays. One of the key advantages of OOH advertising is its ability to reach a wide audience. Billboards, for example, can be strategically placed along highways and in urban areas to ensure maximum visibility.